Release launch phase of new connector design development!

In the previous article, we outlined the manufacturing stage of new connector design and development, which is an important process of connector product development, and the final stage of connector development process is how to successfully launch new connector products. This article Huichengyuan connector manufacturers mainly share with you the release and launch stage of new connector design and development! The last stage in the development of a new connector design, i.e. the release/launch of the product, but often overlooked or unrecognized due to its importance to the overall success of the new connector design, is a critical stage in the development process of this connector.

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Leading this phase requires strong marketing skills, direct sales or distribution personnel need to be well-equipped with appropriate connector samples, literature, test data, documentation, competitive analysis, and training to effectively communicate product features and benefits to potential customers, and there must be sufficient connector products in stock to meet expected demand. Delivery schedules and commitments for connector products must be achievable and strictly adhered to, and all products must be delivered on time and in the quality of the application. Any failure at this stage can demotivate salespeople and rarely have a second chance to re-energize the sales department, and if there is any mistake in the release rollout phase of new connector design development, it can lead to all the good work done in the first three phases possibly being put on the back burner. New connector products need to be tested and evaluated from manufacturing to release, and finally the new connector is put on the shelf for sale. Connectors that meet all specified design requirements should be manufactured and tested to verify the performance of the connector. Product performance specifications are generally developed and published after proper testing of the initial production components of the connector, and sales and application engineers and potential users use this document to specify the product. Preliminary product specifications are generally developed during the engineering phase, and product specifications are generally developed prior to production component testing. The information needed to train direct sales/distributors and successfully launch connector products usually includes: 1, connector product samples 2, connector advertising brochures 3, connector product catalogs 4, connector product specifications 5, connector product inspection reports 6, connector product pricing 7, connector downloadable CAD files 8, connector comparison competitive product characteristics (strengths/weaknesses) 9, connector comparison competitive price 10, connector comparison competitive product test results 11, connector product delivery time There are many ways to disseminate this information, and if the new connector product is significantly different from other products offered by the company, intensive face-to-face training sessions may be required. If the new product is similar to other connectors provided by the company, it is sufficient to simply send the information along with the conference call to the sales organization, depending largely on how familiar the sales organization is with other products manufactured by the company. Depending on the broad industry appeal of new connector products and the size of addressable markets and marketing budgets, it may be advantageous to schedule news releases in specific industry magazines. Often, the marketing department of a new connector product will prepare articles and photos for the press release, and it is also advantageous to provide customers with a way to provide feedback on the new product. Overall, the launch phase of new connector design development requires strong marketing skills, and sales organizations must be fully trained and equipped with samples and literature to effectively promote new products. Any delay in promised delivery dates or product quality can significantly discourage new product launches and demotivate salespeople, and companies rarely get a second chance to re-energize launch efforts and salespeople.

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