The importance of automotive connectors in the connector market

As the global manufacturing center shifts to the Chinese market, the focus of connector manufacturing also shifts to the domestic market. Data show that the global connector market size was approximately US $54.2 billion in 2015, with a growth rate of 4.5%. It is estimated that the global connector market size is expected to exceed US $60 billion by 2020. China's market size in 2015 was 132.85 billion yuan, accounting for 37.76% of the global market, and this proportion will become larger and larger. We see new opportunities in China's automobile market. By 2020, China will account for 35% of global automobile sales (2.5 times more than North America). The expansion of vehicle manufacturing and consumption in mainland China has driven the development of the design center. In this regard, engineers from component suppliers, main contractors and OEMs (local and foreign) have collaborated across the supply chain to jointly develop innovative electronic solutions for powertrains, in-vehicle infotainment systems, driver assistance systems, safety features and new energy vehicles.

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Connector manufacturers have their own strategies in developing and stabilizing the Chinese market. The relevant person in charge of sales and marketing of China Automotive Division said that the rapid business development in recent years is inseparable from TE's effective strategy of deeply cultivating the local area. TE Automotive Division not only has a strong sales team in China, but also has accurate foresight and planning for the market, and its local engineering and manufacturing capabilities are also growing day by day. In China, on the one hand, TE showcases its rich product line, and on the other hand, it is more willing to show customers its engineering and manufacturing capabilities in China, so that customers can understand that TE can meet their localization needs. In addition, TE Automotive Division is accelerating the expansion of production scale in China. At present, TE Automotive Division has two proprietary production bases and one leased factory in China, both located in Suzhou Industrial Park, Jiangsu Province. Among them, the second phase expansion project of the factory outside the bonded zone (NEPZ) officially started at the end of 2016, and the third phase expansion project of the factory inside the bonded zone (EPZ) is also under planning, which is expected to be put into use in 2017, thus undertaking the important task of localized production in more new energy vehicles. By then, the Suzhou production base of TE Automotive Division will be promoted to the largest production base of TE Global Automotive Division in a single city. By providing more efficient innovative solutions, TE fulfills its commitment to deeply cultivate the Chinese market and helps customers better meet the growing local demand. With regard to the strategy of the Chinese market, we are well aware that China has ambitious goals for electric new energy vehicles. As mentioned earlier, we can provide the rugged Imperium HVHC connector system, which is ideal for hybrid and all-electric vehicles. We insist on being customer-centric, while improving cost and energy efficiency, providing high-quality and reliable products, and reducing risks, so as to drive sustainable development. "China will soon surpass the United States to become the largest automotive connector market, especially the government-led new energy vehicle connector market." David Ding, product and marketing manager of Heilind, said that the Chinese market is very important, and online purchasing has become a new trend in electronic component trade. Heilind has opened e-stores in North America and Asia-Pacific. By setting up e-stores, all customers, whether Asian or North American, can buy online, regardless of whether they use credit cards or credit accounts. Swift, simple and intuitive. Users can place orders, check orders, track shipping status, find invoices, and track history on them. Easily access data such as price and availability, engineering, environmental and manufacturing sources with a single click of a mouse. In addition, in order to better serve Chinese customers, Helian has also developed an Asia-Pacific Chinese website. Through cooperation with some third-party network platforms such as findchips, we can ensure that Helian's inventory can be seen by as many people as possible in Asia. All in all, the rapid growth of the global automobile market has brought new performance growth points to connector manufacturers, especially the Chinese market. At present, it is vigorously promoting the listing of electric vehicles. Both the 12th Five-Year Plan and the 13th Five-Year Plan are focusing on the development of new energy vehicles, which provides many new opportunities for connector manufacturers. Of course, opportunities and challenges coexist. The requirements of automotive electronics for "miniaturization, safety and reliability" of connectors have always existed and will be more demanding. The breakthrough of new energy vehicles in high-voltage and high-current design (traditional vehicles also have high-voltage and high-current challenges) also requires the continuous efforts and innovation of connector manufacturers. Looking forward to the future, the global automobile market, especially the Chinese automobile market, will continue to maintain rapid growth, and the demand for connector products in the Chinese market will continue to be higher than that in the global market. This requires the original connector manufacturers not only control the technology, but also innovate market strategies for better development!

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